Better Collective Faces 42% Stock Drop, Prompting Closure of U.S. and Swedish Dust2 Portals
The share price of Better Collective, the company behind HLTV and Dust2 portals, plummeted by 42% in the past week, sparking significant cost-cutting measures that led to the shutdown of both the U.S. and Swedish regional Dust2 websites.
Jeffrey "Mnmzzz" Moore, senior editor of Dust2’s American site, confirmed that all employees have been let go as part of the downsizing efforts. Moore will continue his role until the end of 2024, ensuring a smooth transition as the portal ceases operations. He expressed gratitude to the team and highlighted their contributions to the esports community.
On the Swedish side, Dust2.se announced its immediate shutdown, explaining the decision as a necessary response to circumstances beyond their control. The team cited cost reduction as essential to Better Collective's long-term success, even if it meant a regrettable end for the Swedish platform: "This will impact Dust2.se in the worst possible way, as the entire site will be terminated starting today."
The future of Dust2 portals in other regions—including Brazil, Denmark, and India—remains uncertain, along with the fate of HLTV itself, which has been a cornerstone for the global esports audience.
In related news, Palianytsia managed to secure only one map win during DreamLeague Season 24, highlighting the competitive challenges in the esports realm amidst these industry shifts.
