Hiking Drives Record 20% Tourism Surge in Georgia's Scenic Protected Areas
In a heart-lifting testament to nature’s allure, Georgia’s protected areas have experienced a remarkable 20% growth in tourism, with hiking emerging as the primary motivator. As revealed by a visitor satisfaction survey from the Agency of Protected Areas of Georgia, a significant 39% of visitors flock to these pristine landscapes drawn by an innate desire to hike amidst nature’s splendor.
Surge in Visitor Numbers
The first seven months of 2025 welcomed 662,205 visitors to Georgia’s protected territories, with a majority comprising international tourists from countries like Poland, Israel, and Russia. This diverse international interest has played a pivotal role in achieving the 20% increase in visitor numbers.
Motivations Behind Visits
Beyond the hiking trails that capture the hearts of many, about 30% of visitors are keen to immerse themselves in the biodiverse environments, while 11% are attracted by the rich cultural heritage the regions have to offer. Recreation and scientific activities also contribute to drawing people to these areas.
Favorite Hiking Destinations
Among the most frequented sites, Prometheus Cave and Martvili Canyon stand out as favored destinations, admired for their unique geological formations and breathtaking scenery. These spots, alongside others like Sataplia and Okatse Canyon, offer unparalleled experiences for nature lovers.
Dedicated Infrastructure Projects
Recognizing the magnetic pull of these trails, efforts are underway to enhance visitor experiences. According to the Agency, 17 development projects across 12 protected areas are in motion. This infrastructure push aims to enrich trail networks and improve facilities, ensuring visitors can marvel at the natural beauty in comfort.
An Expansive Protected Network
Georgia boasts 100 protected areas categorized under various designations as per IUCN criteria. These cover approximately 13.3% of the national territory, providing expansive landscapes for exploration and conservation. Each area offers its unique natural and cultural significance, nurturing a flourishing tourist experience.
With the ongoing projects and an unwavering passion for hiking, Georgia’s stunning protected regions promise enchanting adventures and a compelling journey into nature and heritage. As noted by the Agency, these areas don’t just attract enthusiasts of outdoor pursuits; they are a nexus for cultural exploration and scientific inquiry.
As stated in BM.GE, these developments and visitor trends signify a vibrant future for Georgia’s tourism landscape, beckoning travelers to the lush terrains and historical riches they offer.
