In Europe, video cards continue to fall in price.
Some adapters, like Radeon RX 6500 XT, have long ago dropped below the recommended price, and significantly lower. AMD cards still have lower markups than Nvidia adapters, although there are exceptions.
For example, Radeon RX 6800 costs almost as much as RX 6800 XT, so there is no sense in the former. As a result, some models still have some way to get cheaper, and some are probably not likely to get cheaper anymore.