Jay Behari Ram: 35 Years of Transformative Leadership at Shoprite

Jay Behari Ram: 35 Years of Transformative Leadership at Shoprite

Self-Improvement Sep 16, 2025

A Leader Beyond Reproach

In retail, where transitions are commonplace, Jay Behari Ram’s unwavering 35-year commitment to Shoprite stands as a beacon of inspirational leadership. Beginning his remarkable career as a Trainee Manager in 1990, Jay carved a path through the company, exemplifying extraordinary growth and community devotion.

From Trainee to Divisional Manager

Jay’s career trajectory at Shoprite is transformative. Rising through the ranks from a Trainee Manager to become the Divisional Manager of Shoprite KwaZulu-Natal, he now oversees a vast network of over 125 stores. His steadfast dedication has been instrumental in nurturing nearly 13,000 employees, proving his commitment to growth and empowerment. As stated in businessreport.co.za, Jay’s ethos revolves around putting people first, a foundational component of his leadership philosophy.

Regional Boundaries and Beyond

Jay’s career is marked not only by leadership at home but innovative ventures abroad, including managing a Shoprite in Mauritius. This international exposure harnessed his adaptability and resourcefulness amidst the swift-paced retail environment. “The fast pace and focus on people keep me motivated,” Jay notes, a sentiment echoing his enthusiasm and dedication.

The Evolving Landscape of Retail

Adapting to consumers’ ever-evolving demands, Jay spearheads Shoprite’s embrace of new retail formats and sustainability efforts, cementing new employment opportunities for KwaZulu-Natal residents. “Running a strong, profitable business allows us to foster local employment and community upliftment,” asserts Jay, highlighting the intricate link between business success and community well-being.

Recognition and Forward-Thinking

Garnering awards like the internal Divisional Manager of the Year, Jay doesn’t rest on past achievements. His gaze is firmly on the future, driven by a dedication to developing confident, proud team members and fostering new retail leaders who embrace adaptability and perseverance.

Advice for Future Leaders

To aspiring retail professionals, Jay offers timeless advice: “Start at the bottom, learn every aspect of the business, and always prioritize people.” His journey is an encouraging testament to creating an impactful legacy in retail leadership.

Let Jay Behari Ram’s 35-year journey at Shoprite inspire you to aim higher, understand deeper, and lead with newfound purpose.

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