Thai Bookworms: Comics and Novels Reign Supreme in 2025
A Captivating Market Shift
The year 2025 marks an era where comics and novels solidify their stronghold in the Thai book market, commanding over 40% of sales. The Publishers and Booksellers Association of Thailand (PUBAT) reveals this engaging shift as they prepare for the much-anticipated 30th Book Expo Thailand, opening at Queen Sirikit National Convention Centre. The event promises an exhilarating lineup from October 9 to 19.
The Symphony of Reading Preferences
In an era where digital and print seamlessly blend, Thai readers are embracing both formats. Novels lead the charge with genres like BL (boys’ love) and detective fiction capturing imaginations. Comic books continue to paint vivid stories that resonate deeply, holding a 23% market prominence.
Influencer-Driven Book Choices
A fascinating trend shaping the reading landscape is the influence of digital personalities. According to Nation Thailand, recommendations from YouTubers and social media reviewers have become gospel for many readers; their concise summaries act as litmus tests before purchases.
Embracing Digital: E-books on the Rise
In tandem with traditional reading, the digital sphere sees substantial growth. E-books now claim 20% of the reading time, with their accessibility and adjustable text captivating those who crave convenience. Yet, the tactile allure of print remains unmatched for many bibliophiles.
Key Takeaways from Silpakorn University’s Study
A joint study with Silpakorn University reveals Thais dedicate a noteworthy 159 minutes a day to reading activities. From printed pages to digital feeds, the dual affinity continues. The study finds that mobile reading commands a substantial part of this commitment, reshaping how Thais absorb information.
The Book Expo’s Cultural Celebration
The Book Expo is more than just an affair of books—it’s a cultural zeitgeist. As PUBAT’s Nattakorn Vuttichaipornkul enthuses, it’s a space where genres knit a tapestry of diversity, embracing readers young and old alike. A cherished meeting ground for authors, publishers, and readers, the expo charts new narratives in an ever-evolving reading revolution.
Set amidst tantalizing genres, influencer-driven endorsements, and digital innovation, Thailand’s book market is not just thriving; it’s transforming. As stated in Nation Thailand, the fusion of traditional and contemporary reading habits signifies a dynamic cultural shift set to inspire the literary world for years to come.
