Users found an AR paschaloo on the WWDC 2022 conference announcement page.

If you click on the banner with the Memoji characters, you can get several digital cards from the collection timed to the event. The cards can be viewed in augmented reality.

You'll need an iPhone or iPad and the Safari browser to activate the passholder. After that, you need to go to the Apple Events page and click on the banner at the top of the screen. The system will then turn on the camera and prompt you to open the card packet.

From the company's announcements, slogan and hints, it also appears that this year's event will be entirely dedicated to software developers. The company has also invited some developers to its headquarters, and they will have the opportunity to participate in person at the conference.